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By: Byron Smith

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Sunday, 3-Feb-2013 12:10 Email | Share | Bookmark
Starbucks Target Market and Management

McDonalds cup of coffee costs a lot less money than Starbucks and tastes the same in a lot of cases. Starbucks provides a luxury good that will be a good that people cut out when they want to save money. S. S. Only those whose earnings fall below a certain level are considered low-income individuals and qualify for welfare benefits.These smaller coffee shops can offer specialized products and services or serving to the local markets needs. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. This has been witnessed with the recent closing of over a hundred Starbucks stores. There are also some private organizations that give grants and financial assistance to single mothers. In exchange for the grant, you must perform some service or task required by the grant terms.Many other similar organizations have grant and financial aid information on the Internet. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. Each program also has resource limits. " It awards cash grants to deserving single mothers every month. McDonalds also has an extremely large bargaining power and runs each franchise with impeccable automation.Who is qualified?Not all single mothers can take advantage of special financial help packages. Different customers are more willing to pay for luxury good now more than ever. (2008, January 10). However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage.More Help\nget more information


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